Business Lululemon case
1. Wilson has strong opinions about the target audience (Ocean persona) and Lulu’s
mission and vision. Based on your own analysis of how Lululemon presents its brand
(e.g. its retail experience, promotion plan and messaging, products), how do you believe
Lululemon is positioned? Write a positioning statement
2. What threats do UnderArmour and Athleta pose for Lululemon, given their efforts in
capturing the women’s market?
3. What is the most viable growth plan for Lululemon?
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