Choose one of the following assignment options. Option 1 Resources: Internet, local retailers, University Library Select a category of retailer identified on the Retail Categories Worksheet from Week Two. Identify two retailers in the same industry that have two different target markets such as Home Depot and Ace Hardware, Kohl’s and Neiman Marcus, Wal-Mart and Macy’s. Visit both retailers. Write a 750-word paper critiquing merchandise presentation techniques at each store. Discuss issues regard lighting, signage, comfort zones, and background music. Examine how the stores are configured. Also, analyze each store’s entrances, exits, adjacencies, displays, and traffic flow. Format your paper consistent with APA guidelines. Option 2 Resources: Internet, University Library Visit the websites of two online retailers. Write a 750-word paper critiquing merchandise presentation techniques used at the two sites. Discuss issues regarding color and contrast, presentation, attention grabbers, and download time. Examine how the sites are designed. Also, analyze each site’s ease of navigation, sequences, security, technical and customer support, and ease of check out.
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