BRM 451 Week 2 Retailer Selection Paper

Resources: Internet, University Library Select a retail organization to serve as the basis of this assignment and subsequent Learning Team Assignments. Write a 1,750- to 2,100-word paper explaining why this organization is worthy of benchmarking and what indicators make the organization a viable subject for this assignment and succeeding Learning Team Assignments. Also, prepare a brief overview of the organization and its history. Perform a SWOTT analysis on the organization and a needs assessment based on your SWOTT analysis.

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