This Tutorial contains 2 Papers BRM 353 Week 3 Product/Brand Development: Phase II Continue development of your product or brand in your Learning Team. Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following: JC Penney The Gap Best Buy Sears Sony NFL K-mart Wal-Mart Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled. Submit the assignment to the Assignment Files tab.
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