Individual Assignment: E-Commerce Strategic Matrix Resources: Electronic Reserve Readings, the Internet, or other resources Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth. Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. Include at least three industry examples that support the findings in your analysis. Consider the following elements: o Cost o Consumer exposure o Customer service o Differences in Web site structure o Access rights o Audience o Security · � Cite at least three different sources in addition to the textbooks to support your analysis.
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