Analysis Assignment: Audience and Acquisition (Traffic) Reports Objectives of the assignment: 1.Familiarize yourself with the content and format of audience and acquisition reports. 2.Answer business questions by analyzing audience and acquisition reports. STEP 1. 10 Points. Access the Analytics Report Finder Interface 1.Follow the steps outlined in the “Analytics Report Finder”� page under Course Home. 2.After the Analytics Report finder starts, enter your name and select xxxxx Report. 3.Do a screen capture and paste it in the box below. Note: The screen capture must show the whole Report Finder interface with your name on it. It shouldn’t just be the report. The screen capture goes in the box below. STEP 2. 40 points (4 points each). Using the Audience Reports and Acquisition Reports, answer the questions below. You must give an answer to the question and provide the name(s) of the report(s) you used. Put your answers and report name(s) in the appropriate columns of the table. Note: The terms “user”� and “visitor”� are used interchangeably below. They mean the same thing in Google Analytics.
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