hello, I have a research assignment about Nivea for Men for one to two pages. the search have to be academic and i should talk about just the following points:
External Influences
- Economic Trends
- Social and Demographic Trends
- Technology Trends
Competitor Analysis
- Market Share Trends
- Marketing / Marketing Communications Strategy Assessment
Target Market Analysis
- Consumer Data
- Consumer Behaviour (Loyalty)
I will attach an example and highlited the point that i should write about which was done in class to get an idea of what should be included in the assignment. also I attached some information that might be usful for some points but you should also do some research.
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