AB 219 Quiz 7 1. � Question : � What is the fourth stage of the product life cycle? 2. � Question : � What is the first stage of the product life cycle? 3. � Question : � Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires. 4. � Question : � Indicate whether the statement presented is true or false. Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing. 5. � Question : � Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission. 6. � Question : � What type of brands are Fruit of the Loom and Kodak examples of? 7. � Question : � An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to? 8. � Question : � Indicate whether the statement presented is true or false. 9. � Question : � What is the third stage of the product life cycle? 10. � Question : � What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service?
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