AB 219 Quiz 6 1. � Question : � Indicate whether the statement presented is true or false. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification. 2. � Question : � What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds? 3. � Question : � What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix? 4. � Question : � Indicate whether the statement presented is true or false. Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. 5. � Question : � What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups? 6. � Question : � Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) for targeting its marketing efforts. 7. � Question : � Indicate whether the statement presented is true or false. Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’s wants and determines their buying power. 8. � Question : � Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation. 9. � Question : � Indicate whether the statement presented is true or false. Age is a popular demographic variable for segmenting markets because age influences consumer’s wants and determines their buying power. 10. � Question : � Indicate whether the statement presented is true or false. Gender is a popular demographic variable for segmenting markets because gender influences consumer’s wants and determines their buying power.
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