Starting your Marketing Plan This week, you will describe the target market and the “Place”� or distribution- the third “P”� of the four “Ps”� that address the target market in your marketing plan. Product Promotion or Target relationship Price Market building Place or Distribution In the Target Market section: Describe your target market. For example if you are going to have a restaurant, are your customers local? Is there a certain income bracket of customer in your target market? Is it mainly a business crowd for lunch or a college crowd for evening pub-type offerings? Is your market mainly males or females? Is there a certain age? Use the following database to research your target market: Go to the international database on the left hand navigation and then populate the kind of report you want, for what years, and select your countries. In the Place section: Describe where your business will be located. For example, will it be in the vicinity of 4th and Central in New Brunswick. Is it Internet-based? (If so, you will still have a target market “� it will not be everybody everywhere). Unit 7 [209: Small Business Management] Describe how your location caters to your target market. If yours is an Internet or manufacturing business, describe how you will distribute product/services to your target customers. Summarize these two sections of your marketing plan in a Word document in APA format and citation style and be sure to the section headings above so your instructor can follow your thinking. Then submit your minimum 1″�2 page paper (including an additional title and reference page) and submit this to the Unit 7 Dropbox.
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