Donald Duque owns a small family stationery business in Northern France. By his own admission, Donald “knows next to nothing about business data analysis and how it affects small business” but he does realise that he needs to use analysis as an aid to better decision making.
You are a student at the University of Roehampton who has obtained a summer placement with Duque Papetiers Gros. You are keen to do well in this placement as it could lead to a permanent post at the end of your degree course.
Duque do not sell stationery items directly to the public. The business has built a customer base over more than fifty years, comprising wholesale trade with other businesses in Northern France. Currently, Duque does not sell across the French border.
The customer base can be categorised into small shops, local schools and small offices.
The product base can be categorised into printer cartridges, general office supplies, low-cost printers, office furniture, shredders, paper-based supplies and writing/drawing materials. Currently, Duque does not sell computers.
Although there are other wholesale stationers in Northern France, Duque has established itself as a trustworthy, reliable and prompt supplier. Any product that is not in stock can normally be obtained and supplied within 48 hours of the order being placed. Furthermore, Donald is well known as a businessman who gives generously to local charities in the region, particularly those relating to primary schools.
Donald would specifically like to understand better the annual spending on writing/drawing materials per capita in European countries and potential areas of expansion for his France-based business into neighbouring countries, including Germany.
You have been set a number of tasks which should be presented in report format (word length 2000 excluding graphs/figures/references) and written in English for the management of Duque. These tasks are detailed in the following pages and generally concern:
• Summary information
• Product information
• Customer information
• Recommendations for expansion
• Financial Information
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