This assessment will require you write:
1. A press release
2. A online entry/posts
This should be in line with the presentation a s much as possible (The presentation PPT is provided).
Each approx. 500 words.
Combine them and title each component
Internal communication
• The organisation speaking to
itself
• managing organisational
identity, …
• workplace relations
• announcing projects
• memos, newsletters, …
Organisational Communication
3
What is the role of this internal memo/blog – language and image?
“With the excitement and organised chaos of Orientation Week now
over for another year, Monash campuses are brimming with
expectation, hosting new and returning students as well as the
broader University community. The Australian education sector is
highly regarded globally and Monash a very
attractive destination for international students, who make an
invaluable contribution to the diversity of campus life. As the
University matures, many of these new students are themselves the
children of Monash alumni, whom we warmly welcome.”
External communication
External communicatio
General Principle:
• The structure and style of the message
must suit the organisation’s purpose
5
Communicating in a media environment
• External communication is often situated in a mass media
environment
• broad audiences
• unknown audiences
• competing with existing communication channels
• Can be conducted through both broadcast and narrowcast media
• print, television, radio
• social media sites (twitter, etc.), direct mail outs
• blogs, press releases, etc.
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