Jubail University CollegeDepartment of Business Administration
Semester 372
BUS 411 Strategic Management
Assignment 1- Case Analysis
Instructions:
Form a group of a minimum of 2 and maximum of 3 people. Read the case allotted to you from the Strategic Management Textbook: Jones Hill, (2013), Theory of Strategic
Management, Houghton Mifflin; ISBN: 978-1133584650;
Individual Marks (10)
Each group member will summarize separately the case (minimum one page to maximum two page, Times Roman 12 font size )with emphasis on Problem
identification
Group Marks(10 marks )
Conduct detailed analysis of the company’s Strengths, Weaknesses, Threats and Opportunities for the company (Consider also writing about competitive
environment using Porter competitive forces )
Submission date : 14 -3-2017 ( in class)
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