Assignment Requirements
write and answer hypothesis. Please you read all chapter and write answer hypothesis. So I will sent chapter 1, chapter3 and 2 SPSS 1. SPSS Bangkok 2. SPSS Suratthani. Also I will sent 2 sample and instructions to you.
Questionnaire
Part 1 General information from respondents
Explanation: Please make a tick [√] sign in the appropriate box that matches the fact or your strong opinion.
- Gender
Male Female
- Age
Less than 21 years old 21-25 years old
26-30 years old 31-35 years old
36-40 years old 41-45 years old
46-50 years old
- Marital status
Single Married
Divorced/ Widow/ Separate
- Highest education
Secondary School High School
Diploma/High vocational certificate Bachelor Degree
Master Degree Doctor of Philosophy
- Career
Student Private company officer
State Enterprise officer Government officer
Business owner others (Please indicate ………)
- Incomes per month
Less than 10,000 Baht 10,000 – 15,000 Baht
15,001- 20,000 Baht 20,001- 25,000 Baht
25,001- 30,000 Baht Over 30,000 Baht
Part 2 Marketing mix questionnaire
Explanation: Please make √ sign in the box that matches your opinion the most.
|
Marketing mix factor |
Agreement level | ||||||||
| Completely agree | Agree | Acceptable | Disagree | Completely disagree | |||||
| Price section
1. Appropriate price compared to the quality |
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| 2. Price tag shown clearly | |||||||||
| 3. Provide price tag for each size of coffee | |||||||||
| 4. Indicate the price of the extra component | |||||||||
| 5. Provide credit card service | |||||||||
| Selling section
6. Convenient location |
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| 7. Beautiful atmosphere | |||||||||
| 8. Provide enough seats for customers | |||||||||
| 9. Appropriate Opening-time | |||||||||
| 10. Open everyday | |||||||||
| Promotion
11. Advertising through media |
|||||||||
| 12. Discount coupon | |||||||||
| 13. Collecting coupon for prize or discount | |||||||||
| 14. Provide compliments | |||||||||
| 15. Provide member card for discount | |||||||||
| Staff
16. Sufficient staff |
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| 17. Staff have qualified skills to provide coffee drinks | |||||||||
| 18. Staff are active and adroit | |||||||||
| 19. Manners and interpersonal relations of staff | |||||||||
| 20. Provide equal quality service for all customers | |||||||||
| Service process
21. Welcoming |
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| 22. Provide product information to customers | |||||||||
| 23. Provide prompt purchasing and payment process | |||||||||
| 24. Provide correctpurchasing and payment process | |||||||||
| 25. Provide serving service at the table | |||||||||
Part 3 Phycology questionnaire
Explanation: Please make √ sign in the box that matches your opinion the most.
|
Marketing mix factor |
Agreement level | ||||
| Completely agree | Agree | Acceptable | Disagree | Completely disagree | |
| Motivation
1. You choose the shop because you believe in their service |
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|
2. You choose the shop because you followed other people
|
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| 3. You are proud to have chosen the product | |||||
| 4. You choose the product to show your taste | |||||
| 5. You choose the product because of its popularity | |||||
| Perception
6. You have received information about the product perfectly well |
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| 7. You know all information about the product from the staff clearly | |||||
| 8. You know and admire the freshness of the product | |||||
| 9. You know and admire the taste of the product | |||||
| 10. You know and admire services of the coffee shop | |||||
| Attitude
11. You considered and choose the product because of its quality and worthiness as compared to the price |
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| 12. You considered and choose the product because of its quality and taste | |||||
| 13. You considered and choose the product from price
|
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| 14. You considered and choose product from personal needs and satisfaction | |||||
| 15. You ask for opinion from your family, colleges, company and other people before choosing product | |||||
Part 4 Consumer Behavior
Explanation: Please make √ sign in the box that matches your opinion the most.
|
Marketing mix factor |
Agreement level | ||||
| Completely agree | Agree | Acceptable | Disagree | Completely disagree | |
| 1. Famous coffee
shop which is known widely |
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| 2. High-technology of
coffee making machine |
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| 3. Provides variety
Coffee brand (such as Cappuccino, Espresso, and Latte) |
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| 4. Different and
unique coffee than others in the market |
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| 5. Provide high
quality of coffee bean |
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| 6. You love finding a
brand new coffee shop |
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| 7. You love keeping
updates about new product |
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| 8. You love drinking
coffee from outside |
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| 9. You love
new and different atmosphere
|
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| 10. You love the
convenience of coffee shop |
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