Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
- Explain your promotional strategy for your product or service.
- Include how you will use at least three of the following elements:
- Advertising
- Public relations
- Digital marketing, including social media
- Sales promotion
- Direct marketing
- Event marketing
- Outdoor
- Develop an initial budget for your plan.
- Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
- Provide justification for your choices.
- Explain the evaluation and control methods you will use to measure the success of your plan.
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