Each strategy that was selected has its pros and cons. Let’s look at intensive distribution. You are literally suggesting that any store with a cash register handle the product. We see this strategy being used for Energizer batteries, M&M candies, and Red Bull energy drinks. What does this do for the Tag Heuer BRAND when you can purchase the watch “everywhere”?
While you mull that one, exclusive distribution suggests that you have ONE retailer who carries it… or perhaps VERY few. Pros and cons of this exclusive distribution strategy?
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer