Individually, select a global brand that has localized country websites (Use KFC in this case)
Visit 4 websites of different countries of your brand
Observe and compare—What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?
Explain why the brand has to or ought to standardize and localize what elements
Please use the keywords from the attached powerpoint to explain in the paper
Write a two-page report – 1.5 spacing
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