PRINCIPLES OF MARKETING MRKT 1001 ASSIGNMENT #5: Promotion Complete the following. Submit your completed assignment here on ULearn. Assignments should be a minimum of two pages, not including this page of instructions, and completed in MLA

PRINCIPLES OF MARKETING   

MRKT 1001      

ASSIGNMENT #5: Promotion

Complete the following. Submit your completed assignment here on ULearn. Assignments should be a minimum of two pages, not including this page of instructions, and completed in MLA format.

1.     Research a brand that you know well – briefly describe the brand character or image.

2.     Target audience – visit InfoScout and create a 1-paragraph profile or the target audience.

3.     Find an example of a promotion for this brand. What type of “media” was used? What are the strengths and weaknesses of this media selection decision?

4.     What is the apparent communication objective ? Provide support for your answer.

5.     Make a recommendation for an alternative media to continue this promotional campaign.