Integrated Global Marketing Case Study

Activity Context

This assignment helps you develop the skills to master the following course competencies:

• Apply theories, models, and practices of marketing.
• Integrate fundamental principles and application of marketing to address business problems.
• Develop innovative and sustainable solutions to strategic marketing challenges.
• Integrate marketing analyses into general business management planning and decision making.
• Communicate in a manner that is professional and consistent with expectations for members of the business.

This assignment helps you develop the skills to master the following objectives:

• Analyze the fundamental principles of the marketing mix of a company or firm.
• Assess how technology adds value to the marketing process, including understanding market decision support system and customer relationship management (CRM) strategies.
• Analyze the segmentation processes of a company.
• Analyze the tools available for marketing communication and effectiveness of their usage in promoting a company.