Financial Ratio Analysts

Purpose of Assignment

Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports, and use that data to calculate a company’s financial ratios and their comparison to industry or competitor standards.

Assignment Steps 

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft®Office® website. There are also additional tutorials via the web that offer support for office products.

Obtain the most current SEC Form 10-K (annual financial report) from the company’s web site (Do not use the Annual Report that is sent to shareholders):

Lowes Corporation

Kroger Corporation

Harley Davidson Corporation

Apple Corporation

Intel Corporation

Marriott Corporation

Berkshire Hathaway Corporation

PepsiCo Corporation

Procter and Gamble Corporation

General Electric Corporation

Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:

·         Current Ratio

·         Debt Ratio

·         Time Interest Earned

·         Gross Profit Margin

·         Net Profit Margin

·         Asset Turnover

·         Return on Assets

·         Equity Multiplier

·         Return on Equity (Use three ratio DuPont method)

All ratios should be calculated using data from the company’s financial statements in the 10-K Report.

Specify what year financial data is being used (indicate the dates of the company’s fiscal year).