In 2-3 double-spaced typed written pages, answer any ONE of the following questions.
1. The Export of Meaning: Cross-Cultural Readings of Dallas provides an in-depth analysis of the worldwide popularity of an American prime time drama, Dallas. Dallas aired during the 1980s in the United States. It quickly became a global phenomenon unlike any other television show. Liebes and Katz, the authors of The Export of Meaning, argue that THE GLOBAL POPULARITY OF DALLAS IS NOT A CASE OF CULTURAL IMPERIALISM (see especially the discussion of cultural imperialism in chapter 1 of the reading). Discuss the reasons why they make this claim/argument. In your answer, you should clearly state how the authors are conceptualizing/defining “cultural imperialism” and also refer to specific details from the reading that demonstrate why the show is not an example of cultural imperialism. Please also refer to the documentary, Exporting Raymond, in your essay.
2. JAPAN and Brazil (and subsequently, Russia) were among the few countries where DALLAS failed to make an impact. Referring to the discussions in chapter 9 of The Export of Meaning, discuss 3 REASONS WHY DALLAS DID SO POORLY IN JAPAN. Please also refer to the documentary, Exporting Raymond, in your essay.
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