The case study analysis report will assess students’ ability to analyse a case, marshal their
thoughts and ideas and communicate them via a written report. The aim of case study analysis
report is to apply theory to solve the case and answer the case questions. Students are expected
to write a 1500 word ± 10 % report on the case. The report should focus on the key issues
identified in the case, and must specifically answer the case study questions posed in the case
study. The lecturer provides the case study and locates it on iLearn in the related folder for this
assessment. Soft copies of the assignments should be submitted through the allocated Turnitin
on iLearn.
Those additional materials will be provided later.
Case study 1: XIAMETER: The past and future of a disruptive innovation:
Q1: What factors, internal or external, were responsible for Dow Corning’s poor
performance between 1995 and 2001 as show in case Exhibit 3?
Q2: What did the new segmentation reveal about customer beyond that which the company
knew already? In what ways was the needs-based segmentation scheme and improvement
over the previous and traditional end user segmentation?
Q3: Trace the development of Xiameter from its beginnings: what were, in your opinion
the key decisions that shaped its successful business model and marketing strategy?
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