the textbook we are using is
Film, Form, & Culture 3rd edition (2006)
Robert Kolker
MAR 4354 Marketing Yourself
Assignment: Cover Letter & Resume
(College of Business students are required to submit Resume to COB Career Management Services)
Assignment Description and Purpose:
The purpose of this assignment is for students to prepare their resume and a sample cover letter in
preparation for their actual job search.
This assignment consists of three parts:
- Searching for an appropriate level, career-oriented job advertisement
- developing a corresponding cover letter to apply for this position
- developing a resume
Assignment Instructions: Find a job announcement from a help-wanted ad in any newspaper or from
any online website for a career-appropriate position of interest to you. Write a cover letter based on the
class lecture as if you were actually applying for the job in the advertisement. Develop your resume.
Make sure that the information provided in the cover letter is consistent with the information on the
resume.
Assignment Submission Requirements:
Job advertisement or Job Description/Posting of the position
Corresponding Cover Letter (as if applying for this job)
Resume
Assignment Grading Parameters: (up to 100 points)
Completion of submission requirements:
o Job ad
o Corresponding cover letter
o Resume
Cover Letter:
Presentation /how it looks/ professionalism
Content
o Information
o Clarity of communication
Format
Spelling and Grammar
Resume:
Presentation /how it looks/ professionalism
Content
Format – chronology, alignments
Spelling and Grammar
Please note that ANY spelling errors/’typos’ will result in a failing grade.
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