Introduction (abstract/executive summary)
Introductory paragraph.
• Describe the situation.
• Who are the key people involved?
• Identify/define the main or key problem(s).
• List any important consequences.
• Including your recommendations/case outcome(s).
2. Case Analysis (analyzing the problem)
Overview/background:
• What is the key person facing?
• Describe/define the key issues/problems resulting from the case. Key background
information, facts, the most important issues.
• What are the causes?
• Analyze any financial information in the case.
• Are there long or short-term problems that may arise?
• Illustrate how you have researched the problems in the case.
3. Alternatives (solutions)
• Write the positive advantages and negative disadvantages for each of your proposed
solutions to the problem(s).
• Pick the most important options (identify 1 to 3 solutions). What are your reasons?
• Give the details why your alternatives. You may need to draw your
conclusions/assumptions qualitatively or quantitively.
4. Proposed Solutions (identifying the best solution)
• Give one good possible solution (no more than 3 if needed).
• Identify each solution and explain clearly. Demonstrate that you really know the issue(s).
• Why did you select that solution? Give your reasons for supporting the solution(s).
• Show the facts/evidence.
• How would you carry out the solution?
5. Recommendations (action needed to implement your solution)
• Detail description of your solutions.
• Explain your strategy for reaching a successful solution.
• Is there any further actions or recommendations needed?
• Ask yourself, what should be done to solve the problem and w
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