What do you have to do?
• Write a two page research proposal
• Your research proposal will outline a research plan for a given research objective.
• Your proposal should include the use of a survey.
Research Objective
Choose any ONE of the following research objectives for your proposal. I have chosen scenarios that all of you are familiar with. The second paper (details to follow in a separate document) will require you to create a research instrument for this proposal. The third paper will require you to share your instrument with our colleagues in this class, review feedback and data and make corrections to research question/instrument.
Scenario 1: EMBA Student commitment to TWU
The TWU Marketing & Communications department wants to understand how TWU College of Business graduate students view the TWU brand. Specifically, they want to know
• Brand perceptions
• Likelihood of alumni of program giving back to TWU (this could be money, time, mentoring, recruitment of students, word of mouth advertising for program)
Scenario 2: EMBA program evaluation
The College of Business (COB) wants to obtain feedback on the EMBA program. Specifically, COB wants to understand and measure the following:
• Perceptions of program quality and rigor
• How well the program prepares students to meet industry expectations
• Identify areas for improvement
Scenario 3: EMBA Program Scheduling and Content
The College of Business wants to know if the current EMBA program is meeting the needs of its students. Specifically, COB wants to measure and understand the following:
• Adequacy and relevance of courses and course content
• What disciplines/courses need to be added? Augmented?
• Is the current scheduling meeting student needs? Any changes required?
what should your proposal contain?
• Background/Introduction: A short paragraph introducing the topic; how it might help the College of Business.
• Research Objectives: Specify clearly what you want to achieve with this research study. An ideal research proposal should have no more than 2-3 objectives. You are welcome to focus on a subsection of the bullets under your chosen scenario.
• Research question/Hypothesis: As discussed in the slides, your research question needs to be derived from the research objective. Stick to ONE question/hypothesis. Don’t make it complicated.
• Identify your Variables: Name and define your variables
• Research Design:
• Type of research design you propose using (exploratory/descriptive)
• If you are using exploratory research, specify the type of exploratory design (focus group/depth interview/secondary data/case study) and why.
• For survey research, I would suggest that everyone propose using an online web survey. You will be using psychdata.com to build your online survey. You will use my account (details of which will be shared in Paper 2.) An online survey is appropriate for your population because all EMBA students are computer literate and have an e-mail account that is verified and currently in use.
• Sample specification
• Define your population
• Pick a sample size
• If you are proposing exploratory research, specify how you will conduct it. For example, if you want to use focus groups, you need to specify: number of focus groups; number of people per focus group; what you hope to obtain from the focus group.
• For your survey, explain how you are going to reach your respondents
• A typical proposal wil contain a budget and a time line. In this case, you can omit these two items.
• Limitations: In this section, you will discuss aspects of the study that might prevent you from getting a complete and close to accurate result.
Please note that you do not have to create the actual survey (questions and all) for Paper 1. That will be your task for Paper 2.
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