English Essay, Living in Advertisement
In this lesson, we have analyzed the ways writers (including advertisers) try to persuade readers and evaluated their effectiveness. We’ve learned the 3 different types of rhetorical appeals (pathos, ethos, and logos) and how to recognize them in advertising and writing. We’ve also learned how pathos (appeal to emotions) in Fowle’s reading article is often used in advertising, but we need to use logic (logos) to critically evaluate an argument.
In an essay, you will evaluate 2 advertisements and note a common aspect of the advertisements.
Choose your advertisement and one visual advertisement that you found in the online advertisement sites we have covered or one that your classmates has created. (If you created an auditory ad, choose a radio ad to compare.
Note what appeals that each advertisement uses and the features (text, images, colors) from the advertisement that reflects each appeal.
Decide on a similarity between the advertisements and make it the basis of your essay.
Write your essay including in your introductory paragraph the appeals. Cite Fowle’s article in your essay if you note any of his pathos appeals and cite the source of the advertisement that is not your own ad. (). You can see an example essay with the proper citation (link of it here).
Write a paragraph or two that describes the first advertisement, giving detailed description from the advertisement to support how it reflect certain appeals.
Write another paragraph or two that describes the 2nd advertisement and give detailed description from the advertisement to support how it reflects certain appeals. Note that you need to include how the two advertisements are similar and have transitions between ideas.
Include a concluding paragraph that repeats your main idea of their common aspect and how effective it is in persuading the advertisement viewer.
After you have written your essay, review and edit for content and grammar.
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