Business Article review

Harvard Business Review writeup for 3:2:1 Analysis

3 main points of the article, 2 quotes and a discussion and your opionion

Comment on the Amazon.com business model and its evolution from 1994 to 2001.

The case ends with the company poised on the brink of bankruptcy. Discuss how

Amazon was able to turnaround the company by leveraging proprietary assets.

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