Business, Critique the 2 essays by offering comments, critiques, and suggestions for improvement.

Business, Critique the 2 essays by offering comments, critiques, and suggestions for improvement.

Critique the 2 essays by offering comments, critiques, and suggestions for improvement. address at least 1 strength and 1 weakness for each essays. Each reply must be at least 450 words for each easy critique, reference at least 3 peer-reviewed sources, and include 1 biblical integration.

Critique 1. NCR Corporation, known as a world leader in ATMs, point-of-sale (POS) retail checkout scanners, and check-in kiosks at airports, announced in June 2009 that it would move its world headquarters from Dayton (OH) to Duluth (GA), a suburb of Atlanta, after more than 125 years. An employer of 1,200 mostly high-salaried, profes­sional workers in Dayton, NCR was enticed to move by Georgia’s offer of more than $56.9 million in tax credits; its fast-growing, educated 25- to 34-year-old population cohort; international offices for 10 European state govern­ments; and the busiest international airport (Atlanta) in the world. a. What qualitative research might NCR have done to reach this decision?

b. NCR will use its move to Georgia to downsize its world headquarters workforce. What qualitative research could help NCR determine which of its 1,200 employees will be offered positions in Duluth?

Qualitative research extracts data from a variety of sources in order to “describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world” (Cooper & Schindler, 2014, p. 144). Multiple qualitative research techniques might have been used as a means for the data collection in researching NCR’s decision to move, and in determining which employees to keep. Focus groups, interviews, and sampling are all methods of conducting qualitative research.

NCR’s qualitative research might have utilized focus groups in researching the decision to move from Dayton to Duluth. Focus groups might have helped NCR leadership further develop the appropriate research questions and potential problems associated with the move. Focus groups might have also been useful in developing a game plan for the move and interpreting the potential impacts for the quantitative research. Proverbs 12:15 (ESV) can be applied to the topic of seeking council from a group, it states, “The way of a fool is right in his own eyes, but a wise man listens to advice.”

NCR’s qualitative research might have utilized nonprobability sampling–a form of social research that is subject to the researcher’s judgment and is often not an accurate representation of the target group (Link, 2018). One type of nonprobability sampling they might have used is “purposive sampling”–where researchers arbitrarily choose participants based on factors observed during an interview process. This can also lead to “Snowball sampling” when participants recommend similar candidates to researchers. “Convenience sampling” is another form of nonprobability sampling that the NCR researcher might have used (Cooper & Schindler, 2014, p. 144).

NCR’s qualitative research might have also utilized individual or group interviews, which are the primary methods of data collection in qualitative research. One of the most common types of interviews used in data collection is the unstructured interview, which relies heavily on the interviews skill in developing dialogue with the participant in order to extract the necessary data (Cooper & Schindler, 2014). While this is a common method for collecting data it can lead to inappropriate biases, which end up skewing the data and detracting for the research (Kausel, Culbertson, & Madrid, 2016). Numbers 13:1-31 provides a good biblical application depicting qualitative research that has biases that skew the results. In this passage God directs Moses to send spies to explore Canaan, so that they may go in and conquer it. But, ten of the twelve returned saying in Numbers 13:31 “We can’t attack those people! They’re too strong for us!” This qualitative research ultimately distracted from God’s goal for the Israelites.

Another type of interview used in data collection is the semi structured interview, which usually start with a few specific questions for the participants then transitions into more of an open dialogue. A structured interview might also have been used in data collection, utilizing a specified series of questions and answers. These various types of interviews might have provided NCR with data about their different employees, and helped them in making the decision on which of the 1,200 employees will be offered positions in Duluth. Interviews could help to determine which employees would be interested in moving from Dayton to Duluth for the company’s transition (Cooper & Schindler, 2014).

References

Cooper, D. R., & Schindler, P. S. (2014). Business research methods. Boston: Irwin/McGraw-Hill.

Link, M. (2018). New data strategies: nonprobability sampling, mobile, big data. Quality Assurance in Education, 26(2), 303-314. https://doi.org/10.1108/qae-06-2017-0029

Kausel, E. E., Culbertson, S. S., & Madrid, H. P. (2016). Overconfidence in personnel selection: When and why unstructured interview information can hurt hiring decisions. Organizational Behavior and Human Decision Processes, 137, 27-44. https://doi.org/10.1016/j.obhdp.2016.07.005

Critique 2:

Pepsi launched a new global branding campaign based on the concept of live in the moment called “Live for Now.” It did extensive research prior to the campaign’s launch. What research should be done to determine if the campaign is resonating with worldwide audiences?

Pepsi Campaign

Lately, Pepsi has been facing some backlash regarding their “Live for Now” campaign commercial. Featuring Kendall Jenner, the commercial focuses around a diverse group of young adults who band together while protesting to make a change. In the commercial, Kendall is a model that is focusing on her modeling life, when the group of young men and women pass. At first, she ignores it, but eventually joins in and gives the police officers watching the situation a Pepsi. (Monllos, 2017).

Problem

Although the commercial has a very good meaning behind it, viewers had many things to say about it, with one person writing, “Wow, I just solved all the problems in the country by being rich and thin and white and pretty. What else should I do today” (Monllos, 2017)? Kendall Jenner is a thin, tall, Caucasian female that also happens to be rich. The question many people have been asking is, why her, couldn’t they have picked someone who was of a minority race with less social pull? Pepsi had this to say about the commercial, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey” (Monllos, 2017).

Research

If there is anything Pepsi as a company should do, they should conduct research to compile relevant feedback from their commercial. According to Cooper and Schindler, action research is designed to address complex, practical problems about which little is known ̶ thus no known heuristics exist” (2014). At the end of the study, the action is deemed either affect or not affective.

Bible

Jeremiah 1:5 states, ““Before I formed you in the womb I knew you, and before you were born I consecrated you; I appointed you a prophet to the nations” (English Standard Version). God did not just create men and women who are the minority in His image, he created everyone in His image. Kendall Jenner is no less of a unique person than anyone else is. Just because you can’t see some of her qualities, that doesn’t mean she doesn’t have them. It is important to remember to not judge a book by it’s cover, even if it looks perfect.

References

Cooper, D.R., Schindler, P.S. (2014). Business research methods. New York, NY:

McGraw-Hill/Irwin.

Holy Bible. (2007). ESV: Study Bible: English standard version. Wheaton, Ill: Crossway Bibles.

Monllos, K. (2017, April 4). Pepsi’s tone-deaf kendall Jenner ad co-opting the resistance is

getting clobbered in social. Ad Week. Retrieved from https://www.adweek.com/brand- marketing/pepsis-tone-deaf-kendall-jenner-ad-co-opting-the-resistance-is-getting-clobbered-in-social/