For the first written assignment, choose a specific product or service that you have
consumed recently. As examples, you might consider a food or beverage item you
purchased, an Uber ride you shared, the cell phone service you utilize, or the dry
cleaning service you most recently used. Anything will work; just have a specific product
or service in mind. Please write responses to the following questions with respect to that
product or service.
(Please number your responses so that they correspond with the topics below. Use
headings and subheadings as needed.)
1. What product or service are you thinking about? In two or three sentences, tell us
about the product or service and the situation in which you purchased or used it.
2. Consider the six P’s of marketing (i.e., product, price, place, promotion, people,
processes) with respect to this product or service. For at least four (4) of the
elements, describe and evaluate the element as it applies to your product or
service.
3. Think about the company that produced (or sold) the product or provided the
service. Do research on that company (which might include your own personal
experiences, online reviews, the company’s website, and so on) to determine the
degree to which the company practices the marketing concept. Discuss what you
found, including a discussion of whether or not you believe that the company
practices the marketing concept. Please include a bibliography of information
sources at the end of your written assignment.
4. Consider the PSSP Hierarchy of Needs and discuss the basic needs that are
satisfied by the product or service. (Hint: Remember that most products and
services satisfy needs at more than one level in the Hierarchy.)
5. Discuss your personal reaction to the product or service that you consumed. How
satisfied were you with it? Discuss the two most important reactions to a product
or service and how those reactions apply to your own actions after you
purchased and consumed the product or service.
If you find yourself struggling to find things to write to fill three pages, you probably need
to think a little deeper about the questions.
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