Your task is to research and prepare a written proposal presenting the most pressing problems and opportunities facing the company. You are to select a company that was awarded a 2017 AMI Awards for Marketing Excellence. The award recipients can be found from the AMI website at:
http://marketingvoice.ami.org.au/marketing-industry-recognises-excellence-celebrates-success-at-annual-amiawards/
In your proposal ensure you argue your case that the problems and opportunities identified are the most important facing the company for the coming five-year period. Each student is required to undertake their own external research utilising online reports, library resources and databases.
McKinsey 7s model
is a tool that analyzes firm’s organizational design by looking at 7 key internal
elements: strategy, structure, systems, shared values, style, staff and skills, in order to
identify if they are effectively aligned and allow organization to achieve its
objectives.
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