The Role of Enterprise Information Systems in Supporting Business Strategy: A case Study of eBay
The business strategy of eBay can be perceived in the company’s mission statement: “To be the world’s favorite destination for discovering great value and unique selection” [1]. For a company with no physical stores of warehouses, information systems and technology (IST) are the essence of eBay’s success and the foundation of its uniqueness as an online auction website and e-marketplace.
eBay maintains a leading position always surpassing all its competitors. A great part of this leadership stems from the successful implementation of the company’s business strategy, which is truly leveraged by its IST strategy. Indeed, eBay managed to survive much of the turbulent conditions that forced other similar online companies to shut down. This is due to eBay’s agility, adaptability, and flexibility in realigning its IST strategy and adjusting its organizational structure to continuously support its business strategy.
Enterprise IST strategies can support a company’s business strategy in many ways. Through the proper utilization of the company’s IST tools the company is able, for instance, to correctly realize its business objectives, innovate new business models, products, or services, enhance existing products or services, ensure the full optimization of its available resources and assets, increase customer engagement with the company, and augment the levels of trust and commitment from its employees.
You, as a group of two students, are required to read about eBay and write, in your own words, a report about:
1. The role of eBay’s enterprise information systems in supporting its business strategy.
2. How IST have continuously secured the leading position of eBay in the world of online auctions today.
don’t copy anything from the internet without citation and resources.
don’t use english hard words
Previous answers to this question
This is a preview of an assignment submitted on our website by a student. If you need help with this question or any assignment help, click on the order button below and get started. We guarantee authentic, quality, 100% plagiarism free work or your money back.
Get The Answer