This is a group assignment: Qantas-Emirates alliance was approved by the Australian Competition and Consumer
Commission (ACCC) in 2012 and which represented a tectonic shift in aviation and
reshaped the landscape for Australian travellers. Assess the benefits and risks of the
alliance for the Australian National carrier- Qantas Airways.
The purpose of this assignment is to discuss the benefits and risks of Qantas-Emirates
alliance for Qantas Airways.
You are provided with some sample headings to use in your analysis. You may also
choose to add further headings for discussion if you feel they are appropriate.
Consult with your session leader and/or course coordinator regarding any queries on
the assignment.
Task Scope
analyse QANTAS’s strategic activities and intent
identify insights gained into managerial, organizational and professional
competencies of QANTAS
identify issues that are relevant to the alliance
examine the benefits of the alliance for Qantas
examine the risks and current issues of the alliance for Qantas
provide strategic recommendations for QANTAS for the risks and current issues
that may arise from the alliance
outline briefly how these recommendations can be implemented in the future for
QANTAS
Assessment Criteria
• Demonstrate both theoretical and practical analysis of the alliance between
QANTAS and Emirates.
• Display a wide reading on literature of this topic.
• Demonstrate comprehensive analysis of QANTAS’s strategic activities and intent
• Recognise and articulate the benefits and risks of the alliance
• Demonstrate an academic referencing style (Harvard Reference Style Manual).
• Demonstrate effective teamwork.
Other requirements
• Each team is required to submit a short summary on the first page of the report to
identify each individual’s contribution.
Length of Assignment
Maximum of 5,000 words (exclusive of appendices and attachments).
Student sections
Each student will receive individual marks for their contribution to the assignment,
with team marks where applicable (eg referencing).
Note: Word count limit excludes student name and number headers.
Every student must contribute to the report.
An appendix must be provided clearly showing a summary of work undertaken by
each student.
Format
Printed on A4 paper, double-spaced, in a 12-point font such as Times New Roman,
Courier or Arial. Wherever possible, you should use appropriate graphs, diagrams
and figures to augment the text; these must be numbered and have a title and source,
with the reference source details included in the reference list.
My portion of the assignment is: Provide strategic recommendations for QANTAS about the current issues. Answer assignment tasks and tasks scope as well as attached images on marking rubics accordingly to my portion of the assignment. About 900 words. Thank you.
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