Description
The?purpose?of?the?reflection?paper?is?to??make?sense??of?the?variety?of?clippings?that?now?fill?your
IMC?file.?You?have?been?collecting?examples?of?communication?tools?that?support?advertising,?public
relations,?and?integrated?marketing/branding?communication?programs.
In?approximately?3?(typed,?double?spaced)?pages,?DISCUSS?what?you?have?learned?from?this
experience?and?the?course.?This?discussion?should?address?the?following?items:
a.?What?have?you?learned?about?the?complexity?and?the?process?of?developing?marketing,?advertising,
and?PR?messages??(Be?specific?and?point?to??file??examples?that?illustrate?key?learning?points.)
b.?In?what?ways?have?your?views?of?advertising?and?public?relations?activities?changed?since?the
beginning?of?the?semester??
c.?What?skills?and?knowledge?do?you?think?are?needed?by?a?professional?working?in?the?areas?of
marketing,?advertising,?PR,?and/or?graphic?design??
book?used?in?class:?Advertising?and?Integrated?Brand?Promotion?(2015),
7th?Edition,?by?O?Guinn,?Allen,?Semenik,?and?Scheinbaum,

Description
The?purpose?of?the?reflection?paper?is?to??make?sense??of?the?variety?of?clippings?that?now?fill?your
IMC?file.?You?have?been?collecting?examples?of?communication?tools?that?support?advertising,?public
relations,?and?integrated?marketing/branding?communication?programs.
In?approximately?3?(typed,?double?spaced)?pages,?DISCUSS?what?you?have?learned?from?this
experience?and?the?course.?This?discussion?should?address?the?following?items:
a.?What?have?you?learned?about?the?complexity?and?the?process?of?developing?marketing,?advertising,
and?PR?messages??(Be?specific?and?point?to??file??examples?that?illustrate?key?learning?points.)
b.?In?what?ways?have?your?views?of?advertising?and?public?relations?activities?changed?since?the
beginning?of?the?semester??
c.?What?skills?and?knowledge?do?you?think?are?needed?by?a?professional?working?in?the?areas?of
marketing,?advertising,?PR,?and/or?graphic?design??
book?used?in?class:?Advertising?and?Integrated?Brand?Promotion?(2015),
7th?Edition,?by?O?Guinn,?Allen,?Semenik,?and?Scheinbaum,

Local and Global Communities -Research the population
“Local and Global Communities” Please respond to one (1) of the following:

Use the Internet to research the population of your community or town. City-Data, is a great Website to get you started. Identify whether you town is growing or declining. Describe at least one (1) sociological aspect that can be attributed to this change.
Select a country and go to the CIA’s World Factbook Website, and research its economic wealth or poverty. Note: Please review the other student’s responses so that you do not repeat another student’s selection of a country. Then, describe the economic wealth or poverty of that country. Discuss any sociological aspects that may be causing this wealth or poverty.