Limitations and Conclusions

Copy and paste the outline in its entirety (*notw: if it’s not as the outline, the instructor will ask to re-do it.)
Using class formatting, follow the outline and cite sources both intext and in a reference section.
NOTE In the world of research – the word limitations and delimitations have different meanings. Review this source: https://www.reference.com/education/difference-between-limitation-delimitation-fc7dded84295499Outline:

Cover Sheet (Create a cover sheet for your plan, indicating your client, the name of your plan, your name, and the date.)
Market Research Plan (Finalize your Market Research Plan, making all changes from the previous weeks. The Market Research Plan should follow the format provided and use professional language and terminology. Note– do not follow the example on the “Formatting A Research Paper” page. Instead copy and paste each section you’ve already completed from weeks 1-4. Be sure they are revised per feedback.) – File 1
Limitations (Indicate any limitations your RESEARCH/SURVEY may have –This is not about the client’s situation)
Delimitations (Indicate any delimitations your RESEARCH/SURVET may have–This is not about the client’s situation)
Conclusions (Conclusions should be based upon data collected and research conducted and supported by facts.) Conclusions should be based on each question, and the research that you DO have (W1.A3), Course Packet and your survey) This is where you put all your work together. For your analysis, each question should include three items:1) summary of your survey, 2)what the course information packet says about the topic and 3) what research was gleaned from W1 A3 that provides context. This is the section where you are painting a picture based on the entire body of research collected. Information you gleaned from the annotated bibliography and Literature Review should be taken into account as well.
For example:
Q1. I prefer to eat at buffet’s versus sit down restaurants.

Research from the Course Information Packet indicates that X% of respondents feel that___________________
Research from the Survey indicates that the majority of the respondents (X%) are on the agree side of this statement.
Additional market research from W1 A3 shows that ___________________________________ (for example, the economy is down so people have less discretionary income)

(Do this for questions 1-10 from your survey.)
Recommendations (Recommend at least 4 actions for the client) Elaborate! Recommendations are the most important part and why the market research team conducts a study–to pass along information to the marketing strategists. All responses should have an intext citation — but especially the recommendations
Example of how to start a recommendation statement. Your statements should elaborate:
Therefore, the recommendations are:
1. Do not open a new restaurant. The economy down in the Louisville area (Louisville.gov), and there is a trend of family sizes growing (US Census). Respondents are content with a buffet which is more economical (Course Information Packet), and do not show a preference for sit-down restaurant Q1, and Q5).
2. Provide more incentives to eat out. Eddie’s Edibles will need to provide more incentives such as promotions and coupons to dine out.Respondents indicate they will eat out more often if there are coupons, discounts and preferences available (Q3 and Q4). This seems to be a natural reflection of a down economy. There are 17 more affordable dining options/competitors in the area and their preferences are to eat at home because it is more affordable (Q6).
3. Recommendations are the most important part and why the market research team conducts a study–to pass along information to the marketing strategists.
4.

Recommendations for future research:

Task:

For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on the clients. Outside research and data collection are required.

In Week 5, you will complete the Limitations and Conclusions section of your Market Research Plan and finalize the plan.

This week, you will develop the Limitations and Conclusions section of the Market Research Plan, indicating any limitations your plan may have and drawing conclusions.
Conclusions should be based upon data collected and research conducted and supported by facts.
Additional areas for future research should be included as well.
Finalize your Market Research Plan, making all changes from the previous weeks.
Create a cover sheet for your plan, indicating your client, the name of your plan, your name, and the date.
Submit the finalized Market Research Plan to the Discussion Area for review.
The Market Research Plan should follow the format provided and use professional language and terminology.
Deliverables

Your new research, analysis, and discussion should be 500–750 words in length.
Ensure that the entire submission is 4–8 pages in length, excluding the cover sheet.
Use proper MLA formatting.
Save your document as a Microsoft Word document and name it as AI_ADVA208_W5_A2_Lastname_Firstinitial.doc.
Submit your document to the W5 Assignment 2 Discussion Area by Week 5, Day 6.

Assignment 2 Grading Criteria
Maximum Points
Content
Developed the limitations, delimitations, recommendations, and conclusions section of the Market Research Plan. Applied definitions correctly
25
Based all the recommendations conclusions on the data collected and the research conducted and supported these by facts. Cited survey, course information packet, research from W1 A3.
25
Indicated additional areas for future research.
20
Added the limitations, delimitations, recommendations and conclusions section to the Marketing Research Plan. Followed further instructions for each.
15
Created a cover sheet for the Market Research Plan, indicating the client, the name of the plan, your name, and the date.
15
Submitted the final Market Research Plan with all changes made from the previous weeks.
30
Ensured that the final Market Research Plan used professional language and was formatted properly.
20
Format
Used MLA guidelines for writing style, spelling, grammar, and citation of sources.Sources are cited both intext and in a reference section. Followed class formatting and further instructions.
15
Combined all portions and saved them in Microsoft Word format, properly named the document, and submitted it to theDiscussion Area. Attached Excel Spreadsheet
15
Ensured that the new submission met the required word count.
10
Ensured that the entire submission was 4–8 pages in length, excluding the cover sheet.
10
Total:
200

Limitations and Conclusions

Copy and paste the outline in its entirety (*notw: if it’s not as the outline, the instructor will ask to re-do it.)
Using class formatting, follow the outline and cite sources both intext and in a reference section.
NOTE In the world of research – the word limitations and delimitations have different meanings. Review this source: https://www.reference.com/education/difference-between-limitation-delimitation-fc7dded84295499Outline:

Cover Sheet (Create a cover sheet for your plan, indicating your client, the name of your plan, your name, and the date.)
Market Research Plan (Finalize your Market Research Plan, making all changes from the previous weeks. The Market Research Plan should follow the format provided and use professional language and terminology. Note– do not follow the example on the “Formatting A Research Paper” page. Instead copy and paste each section you’ve already completed from weeks 1-4. Be sure they are revised per feedback.) – File 1
Limitations (Indicate any limitations your RESEARCH/SURVEY may have –This is not about the client’s situation)
Delimitations (Indicate any delimitations your RESEARCH/SURVET may have–This is not about the client’s situation)
Conclusions (Conclusions should be based upon data collected and research conducted and supported by facts.) Conclusions should be based on each question, and the research that you DO have (W1.A3), Course Packet and your survey) This is where you put all your work together. For your analysis, each question should include three items:1) summary of your survey, 2)what the course information packet says about the topic and 3) what research was gleaned from W1 A3 that provides context. This is the section where you are painting a picture based on the entire body of research collected. Information you gleaned from the annotated bibliography and Literature Review should be taken into account as well.
For example:
Q1. I prefer to eat at buffet’s versus sit down restaurants.

Research from the Course Information Packet indicates that X% of respondents feel that___________________
Research from the Survey indicates that the majority of the respondents (X%) are on the agree side of this statement.
Additional market research from W1 A3 shows that ___________________________________ (for example, the economy is down so people have less discretionary income)

(Do this for questions 1-10 from your survey.)
Recommendations (Recommend at least 4 actions for the client) Elaborate! Recommendations are the most important part and why the market research team conducts a study–to pass along information to the marketing strategists. All responses should have an intext citation — but especially the recommendations
Example of how to start a recommendation statement. Your statements should elaborate:
Therefore, the recommendations are:
1. Do not open a new restaurant. The economy down in the Louisville area (Louisville.gov), and there is a trend of family sizes growing (US Census). Respondents are content with a buffet which is more economical (Course Information Packet), and do not show a preference for sit-down restaurant Q1, and Q5).
2. Provide more incentives to eat out. Eddie’s Edibles will need to provide more incentives such as promotions and coupons to dine out.Respondents indicate they will eat out more often if there are coupons, discounts and preferences available (Q3 and Q4). This seems to be a natural reflection of a down economy. There are 17 more affordable dining options/competitors in the area and their preferences are to eat at home because it is more affordable (Q6).
3. Recommendations are the most important part and why the market research team conducts a study–to pass along information to the marketing strategists.
4.

Recommendations for future research:

Task:

For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on the clients. Outside research and data collection are required.

In Week 5, you will complete the Limitations and Conclusions section of your Market Research Plan and finalize the plan.

This week, you will develop the Limitations and Conclusions section of the Market Research Plan, indicating any limitations your plan may have and drawing conclusions.
Conclusions should be based upon data collected and research conducted and supported by facts.
Additional areas for future research should be included as well.
Finalize your Market Research Plan, making all changes from the previous weeks.
Create a cover sheet for your plan, indicating your client, the name of your plan, your name, and the date.
Submit the finalized Market Research Plan to the Discussion Area for review.
The Market Research Plan should follow the format provided and use professional language and terminology.
Deliverables

Your new research, analysis, and discussion should be 500–750 words in length.
Ensure that the entire submission is 4–8 pages in length, excluding the cover sheet.
Use proper MLA formatting.
Save your document as a Microsoft Word document and name it as AI_ADVA208_W5_A2_Lastname_Firstinitial.doc.
Submit your document to the W5 Assignment 2 Discussion Area by Week 5, Day 6.

Assignment 2 Grading Criteria
Maximum Points
Content
Developed the limitations, delimitations, recommendations, and conclusions section of the Market Research Plan. Applied definitions correctly
25
Based all the recommendations conclusions on the data collected and the research conducted and supported these by facts. Cited survey, course information packet, research from W1 A3.
25
Indicated additional areas for future research.
20
Added the limitations, delimitations, recommendations and conclusions section to the Marketing Research Plan. Followed further instructions for each.
15
Created a cover sheet for the Market Research Plan, indicating the client, the name of the plan, your name, and the date.
15
Submitted the final Market Research Plan with all changes made from the previous weeks.
30
Ensured that the final Market Research Plan used professional language and was formatted properly.
20
Format
Used MLA guidelines for writing style, spelling, grammar, and citation of sources.Sources are cited both intext and in a reference section. Followed class formatting and further instructions.
15
Combined all portions and saved them in Microsoft Word format, properly named the document, and submitted it to theDiscussion Area. Attached Excel Spreadsheet
15
Ensured that the new submission met the required word count.
10
Ensured that the entire submission was 4–8 pages in length, excluding the cover sheet.
10
Total:
200