Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps). Recommend a new marketing mix strategy based on any weakness(es) you discovered. Examine the company’s current positioning strategy. Determine whether or not to change that strategy. Identify any considerations to be used when building or maintaining the brand or customer loyalty. Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.
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