Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper: If the company has an integrated marketing plan, briefly describe it. What value does the IMC plan add? (6 points) If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan? (6 points) Format your paper consistent with APA guidelines.
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