MKT 498 Week 3 Advertising Tools in IMC Plans Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you: Identify three advertising tools that the company uses. Examine each tool and the target market it tries to reach with the tools. Evaluate the effectiveness of each tool and its reach to the intended target market. Suggest changes to each tool to increase its effectiveness. Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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