MKT 498 Week 2 Product and Market Identification Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following: Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment. Select one of these products or services to use in the upcoming team assignments. Write a 700-word paper in which you: Identify the product or service Determine potential target markets Analyze the competitive advantage for the product/service related to current consumer buying trends. Assess the existing marketing communications for the product/service. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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