Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. Week 5 Team Assignment I thought the breakdown could be as follows: 1. Executive Summary and Introduction 2. Opportunity Analysis Alicia 3. Market Assessment and Strategy / Integrated Marketing Communications Objective 4. Advertising / Sales / PR 5. Evaluation and Conclusion / Post Final I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts? Word count is 4,200 to 5,600.
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