The CMO of Kudler Fine Foods has approved your ideas for an Internet marketing campaign and wants you to share your ideas with company stakeholders. Part I Resources: Kudler Fine Foods Virtual Organization and E-Marketing Persuasion Memo Create a 1,050- to 1,400 executive summary that contains the following: An evaluation of methods to use for collecting primary and secondary customer data · � The challenges of collecting data through the Internet · � Early feedback you received from the blogs or profiles marketing your product · � A cost-benefit analysis of an Internet marketing campaign Format your executive summary consistent with APA guidelines. Part II Resource: Stakeholder Presentation Executive Summary Develop an accompanying PowerPoint® presentation of 10 to 15 slides with speaker’s notes to deliver to the stakeholders.
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