MKT 443 Week 5 Newsjack Case Analysis Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR. Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example. Complete the following in 350 to 525 words: § Summarize the relevant news item. § Assess the organization’s connection to the news. § Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity. § Analyze why this content is relevant to the chosen organization’s target persona. § Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded). § Analyze the results. Format your assignment consistent with APA guidelines. Click on the Assignment Files tab to submit your analysis.
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