Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: · � Describe the situation discussed in the case. · � Identify the key issues for the organization in your selected case. · � Discuss possible ways the organization might address these issues. · � Based on your analysis of the case, explain the value of market research in the global community. Format your paper consistent with APA guidelines.
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