Marketing Plan Phase I Instructions: Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes where you: “� Define a target market with segmentation criteria for the product that your team selected in the Week 2 Learning Team assignment. “� Create a digital advertising strategy including two sample banner ads and a mock landing page. “� Create three mock web ads with specifics of where they will be placed along with budget for a 2-week advertising campaign. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Supporting Material: Marketing Plan Phase I Grading Guide
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