Digital Marketing Plan Phase II: Social Media Plan for Your Product Instructions: Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes to develop a social media plan for the product that was “created” during Week 3 and include the following: Establish a strategy and objectives for each piece of the plan. Address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc). Build in an email strategy, including target markets, timing, and how to incorporate branding into email communications and measuring tools, to determine success from each platform. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Supporting Material: Digital Marketing Plan Phase II Grading Guide
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