MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2 Papers)

This Tutorial contains 2 Different Papers   Ethics and Product Consumption Paper Resources: University Library, Internet Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following: Evaluate the company’s past performance marketing their     product using the six pillars of the marketing code of ethics”�honesty, responsibility, caring, respect, fairness, and citizenship. Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Format your paper consistent with APA guidelines.

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