MKT 320 The Business-to-Business Sales Week 1 MKT 320 The Business-to-Business Sales WEEK 1 Identify a product or service that would be considered a B2B sale. The next five weeks of assignments will build on this paper so you should choose a business in which you are interested. Write a 1,050- to 1,400-word paper in which you address the following: Describe the product or service in detail. Discuss at least three aspects of this product or service that would categorize it as a B2B product or service, and not a B2C product or service. Describe the strategies, methodologies, and technology that you would use to market the product or service. Explain the challenges associated with selling this product or service. Determine the analytics or metrics you would use to measure the effectiveness of your marketing and sales strategies, and explain why you selected each of them. Cite your references. Format your paper consistent with APA guidelines.
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