Discussion Questions Imagine thatyou are a mentor to a new employee at a marketing firm. The new employee ishaving trouble understanding what the term marketcommunication really means. Using what you have learned, explain to thenewemployee how marketing communication can influence a buyer. Respond to yourclassmates’ answers by asking additional questions that a newcomer tomarketing might ask. Is the explanation clear? Which areas do you understand?In what areas would you like more clarification? Search yourlocal newspaper for advertisements and examples of pricing strategies. If youdo not have access to a local newspaper, search for a newspaper online. Whatare two pricing strategies you found in the advertisements? Describe thefunction the price serves for each product or service. When responding toyourclassmates, describe the steps the company likely followed when planning theprice strategy described in the response.
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