Discussion Questions Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? Your instructor assigns to you one of the 4 P’s of the marketing mix to discuss. ^scribe the key points of goods or services as they apply to the piece of the marketingmix assigned to you: product, price, promotion, or place. How will your good or service be affected by the other three pieces of the marketing mix? Consider the following questions when responding to your classmates: What recommendations do youhave that will expand on their ideas? What could you do as a marketing team to expand the market potential of a product
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