“� Question 1 According to the Boston Consulting Group, marketers may classify their products as all of the following except “� � � Question 2 A firm’s unique symbols, personalities, and philosophies comprise its “� � � Question 3 According to the text, a market is defined as “� � � Question 4 Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many feel that marketing’s emphasis is shifting from share of market to share of “� � � Question 5 A marketing plan usually begins with a(n) “� � � Question 6 A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage. “� � � Question 7 A marketing unit can be organized according to functions, products, regions, and “� � � Question 8 Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as “� � � Question 9 0 out of 6 points In essence, all organizations have two types of strategy: ____ is the strategy that the organization decides on during the planning phase, and ____ is the strategy that actually takes place. “� � � Question 10 An organization’s business goals should be derived from its “� � � Question 11 Sometimes business must find a balance between society’s demand for social responsibility and investors’ desires for profits. This is an example of a(n) ____ responsibility. “� � � Question 12 Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility. “� � � Question 13 The amount of money received through wages, rents, investments, pensions, and subsidies is called “� � � Question 14 Various stakeholders and ____ determine the acceptable standards of conduct involving ethics. “� � � Question 15 Marketing ethics “� � � Question 16 The 1990 Nutritional Labeling and Education Act directly prohibits “� � � Question 17 The most basic principles of marketing ethics are “� � � Question 18 During which stage of the business cycle is unemployment low and total income relatively high? “� � � Question 19 At the top of the pyramid of social responsibility for business are ____ responsibilities. “� � � Question 20 Which of the following actions is illegal?
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