MKT 100 QUIZ 3 CHAPTER 6-9

“� � �   Question 1   Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective     “� � �   Question 2   Routinized response behavior is what a consumer does when     “� � �   Question 3   The five major stages of the consumer buying decision process, in order, are     “� � �   Question 4   Changing people’s attitudes toward a firm and its marketing program is     “� � �   Question 5   A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she     “� � �   Question 6   The three purposes for which individuals or groups can use products in order for it to be considered a business market are     “� � �   Question 7   When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.     “� � �   Question 8   ____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability.     “� � �   Question 9   A practice in which two businesses agree to buy from each other is     “� � �   Question 10   Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as ____ markets.     “� � �   Question 11 0 out of 6 points At the heart of the ____ are agreements that provide legal ground rules for international commerce and trade policy.     “� � �   Question 12   Which of the following is often used to raise revenue for a country and/or to protect domestic products?     “� � �   Question 13   A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)     “� � �   Question 14   Which of the following alliances/agreements is the United States not a part of?     “� � �   Question 15   Another name for the European Union is     “� � �   Question 16   Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital marketing?     “� � �   Question 17   A LinkedIn profile resembles     “� � �   Question 18   The ability of a marketer to identify customers before they make a purchase is called     “� � �   Question 19   Marketing strategists say businesses ____ consumers via social media     “� � �   Question 20   ____ is a popular photosharing site on the Internet.

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